If you target someone in the “trust” stage with an informational message, you’ll still probably fail. If you target someone in the “know” stage with a sales call to action, you will fail. Targeting the right people with the right message is the key to a successful ad campaign.Īre you familiar with the traditional sales funnel?Ĭustomers at each stage of the funnel are looking for something different. I’m going to show you 21 ways to improve the performance of your Facebook Ads by simply fixing your targeting.įirst, let’s talk about why targeting is so important and how it can dramatically affect the results of your ad campaign. That’s what I’ll talk about in this post. And a great place to start is your targeting. You could spend good money on Facebook Ads and still struggle to get results.īut if you’re going to invest in Facebook Ads, you want to make sure that you know what you’re doing. Paying for ads is becoming increasingly important if you want to reach your target audience.īut spending money doesn’t guarantee success. They made it so that people would see more personal content in their news feeds and less public content like posts from businesses, brands, and the media. You and I both know that the reach of organic content is decreasing.įacebook changed their algorithm in January in a major way. With so many people in one place, Facebook presents a huge opportunity for businesses to reach out and connect with potential customers.īut unfortunately, it’s not quite as easy as it once was. We’ve all had that happen, but it’s pretty rare. When was the last time that you searched for someone on Facebook and were shocked to discover that they didn’t have an account?

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